MINI Pranks Women With Exploding Air Bags As The Put ON Make Up

This brilliant viral campaign created by Mini Mexico warns women on the dangers of putting on make-up whilst driving. 

In Mexico 22% of accidents are caused by women drivers, resulting in more than 400,000 dollars worth of damage each week - yikes.

To highlight this problem, Mini installed air bags in ladies public bathrooms to surprise them whilst they applied their make-up. 

Check out the video below:

Interesting to see the approach that Mini has taken here. It's a way of demonstrating that Mini's are safe cars to drive, with air bags, whilst also using a more socially responsible message to tie into it...and wrapping the whole thing up in a fun and creative way. 

An ad in 105 videos

This ad for Getty really caught my eye the other day. It's a really clever way of showcasing their video library in a beautiful way.

All credit to AlmapBBDO. 

Pictogram Posters - Infogrpahics outline the lives of famous people

I love an infographic. They're simple, informative and you kind of get it straight away. People like David McCandleness and Nicolas Felton have specialised in making information beautiful. 

Although these examples below aren't a great example of large boring bits of data or text turned into a simple infographic, they are a great piece of creative and snapshot into each person's life. 

Credit to Milan based Creative Studio H-57.