MINI Pranks Women With Exploding Air Bags As The Put ON Make Up

This brilliant viral campaign created by Mini Mexico warns women on the dangers of putting on make-up whilst driving. 

In Mexico 22% of accidents are caused by women drivers, resulting in more than 400,000 dollars worth of damage each week - yikes.

To highlight this problem, Mini installed air bags in ladies public bathrooms to surprise them whilst they applied their make-up. 

Check out the video below:

Interesting to see the approach that Mini has taken here. It's a way of demonstrating that Mini's are safe cars to drive, with air bags, whilst also using a more socially responsible message to tie into it...and wrapping the whole thing up in a fun and creative way.