MINI Pranks Women With Exploding Air Bags As The Put ON Make Up

This brilliant viral campaign created by Mini Mexico warns women on the dangers of putting on make-up whilst driving. 

In Mexico 22% of accidents are caused by women drivers, resulting in more than 400,000 dollars worth of damage each week - yikes.

To highlight this problem, Mini installed air bags in ladies public bathrooms to surprise them whilst they applied their make-up. 

Check out the video below:

Interesting to see the approach that Mini has taken here. It's a way of demonstrating that Mini's are safe cars to drive, with air bags, whilst also using a more socially responsible message to tie into it...and wrapping the whole thing up in a fun and creative way. 

An ad in 105 videos

This ad for Getty really caught my eye the other day. It's a really clever way of showcasing their video library in a beautiful way.

All credit to AlmapBBDO. 

Pictogram Posters - Infogrpahics outline the lives of famous people

I love an infographic. They're simple, informative and you kind of get it straight away. People like David McCandleness and Nicolas Felton have specialised in making information beautiful. 

Although these examples below aren't a great example of large boring bits of data or text turned into a simple infographic, they are a great piece of creative and snapshot into each person's life. 

Credit to Milan based Creative Studio H-57.

Best low-fi real time weather updates

Sometimes less is more and simplicity is all you need to create a great Out Of Home advert. 

This one is from New Zealand for real time weather updates from www.metservice.com

Nivea: Solar Powered iphone Print Ad

Us Brits are the first to throw off our clothes the minute the Sun shows its cheeky face for a few minutes. Sun cream isn't really advertised much in the UK for obvious reasons so we stupidly don't really pay much attention to it. 

However, Beach life is famous in Brazil and therefore brands face a lot of competition to stand out from each other and encourage Sun worshipers to wear Sun cream.

Nivea have recently launched a clever print ad campaign that works as a solar powered iphone charger. As you laze in the sun reading the latest gossip your iphone will happily stay on charge, ensuring that you can capture that all important instagram selfie to show off your tan. 

Check out this little video: http://www.youtube.com/watch?v=i6m0DOJ7Vw4

The question is whether this print campaign actually promotes sun bathers to a) wear sun cream and b) buy Nivea sun cream. It's difficult to say but what it has and will do will build conversation and build positive brand affinity - which although isn't immediate sales, will help drive consideration, purchase and advocacy at a later time.